Marketing and advertising is like a double-edged sword. If the fee is used effectively, consistently, and systematically, marketing and Advertising can be a fire that burns your business growth.
On the other hand, marketing and advertising, if approached with a sloppy, sporadic, and the way that is not realistic, it can drain your bank account, produce disappointing results, and – in the worst case scenario – lead to business failure.
Marketing and Advertising Avoid Errors and Seize Opportunities
Half the struggle in using marketing and advertising to your advantage is to avoid common mistakes that many small business owners make in developing what may be loosely referred to as advertising and marketing campaigns.
Here are two key pitfalls to avoid when launching a marketing and advertising campaign
- Target all marketing and advertising efforts: If your intended target market is a senior citizen or a housewife or a new bride or parents, then do whatever it takes to reach certain groups. Most of the products and services have one or more target market. Advertising and marketing that is not spent to achieve the target or niche market may represent money wasted.
- Start conservatively. Marketing and advertising spend cautiously, at first, until you discover, through experimentation, what works. Words have a lot of power in sales, marketing, and advertising, so consider either hiring a professional copywriter or – if you have time and interest – to learn the basic principles of copywriting and advertising success, myself. Here are some resources to consider if you want to learn how to avoid being ‘do not understand copywriter