Get the commitment of the management team
Like any change you want to perform on the job, what you do not have the commitment of top management will not work. It sounds obvious to say, however I have noticed a dramatic difference in the programs of innovation that are initiated and supported by the General Manager, those who are driven only by a functional area.
If top management does not believe in innovation, that attitude will permeate throughout the organization. Eventually, the passion for innovation is something that can not be simulated. Or you have or do not. Or the innovation is in their priorities or not it is. Finally, let’s not fool anyone, people see how long it’s management team dedicated to innovation. Continue reading