In my experience, what companies need to start innovating are not good ideas, but a process that allows them to capture and evaluate ideas and select which ones to deploy scarce resources of the organization.
In many companies the excess is creativity. The problem is they do not know what to do with so many ideas. This is why it is very important to define what are the criteria by which they assess the ideas, who are the people who will evaluate the ideas and how they will make decisions to select the best ideas. Continue reading