What if your main competitor has made a major investment and you do not?
The good news:
* Your business model has just been validated
* From now you have it easier to get money: if an investor has opted for your competitor, other investors may decide that the sector is interesting bet for you
* You might be interesting for an acquisition: After investing in your competitor has validated the business model, your company is now cheaper than your competition (which is required to provide a return to its investors) to be acquired
* Your competitor has all the pressure, having a few investors eager to see results your competition can lead to incorrect decisions, wasted resources and failure in marketing … Continue reading