Results of the surveys Credit Suisse Research Institute disclosed that Indonesia is one of the country with the highest level of optimism of consumers.
Captions written Credit Suisse Research Institute received here on Friday, 38 per cent of respondents mentioning, confident State of Indonesia will improve within the next six months.
Consumers in Indonesia has a strong structural growth journey and more can be said to have characteristics than consumers of Brazil, Russia, India, and China (BRIC).
GDP per capita is the lowest in Indonesia’s third in the survey, but the third-highest optimistically was recorded.
Indonesia also occupies one of the poorer countries in the survey, however, Indonesia is one of the most optimistic and also shows optimism continues to increase year after year.
“The continued rise in the confidence of the consumers of Indonesia are visible in this survey is a positive signal to investors globally to see this country,” said Vice President of Credit Suisse, Ella Nusantoro in the written description.
Although consumers in Indonesia remains sensitive to food prices, there is still great potential for low interpenetrate sectors such as automotive (cars and motorcycles) and technology if that sensitivity is reduced.
Optimism in Indonesia was ranked third highest among the countries surveyed in the study. As much as 38 percent of respondents expect their condition will improve over the next six months.
The percentage was increased by four points from last year where an increase in all types of income.
Consumers with high levels of wealth shows confidence is strong, so it is with consumers with lower wealth shows a strong degree of confidence also in the range of 20-30 percent.
There is always a risk for the consumers in Indonesia is sensitivity to food prices. Food needs to occupy a large proportion of the bylaws.
The survey showed that the budget for achieving food needs like out of a total of household budgets. Therefore the higher the pressure on prices would bother spending outside Staples
Businessman beginner should be confident and brave to promote new products. Creativity is the key to a successful businessman in the middle of the market to pick up an increasingly competitive business competition.
Betsy Monoarfa of Food & Beverage Association of Indonesia advise beginners to keen businessman glanced at the market that have not worked out by competitors.
Another strategy that is not less important to promote a new product is to actively engage the business community or building.
“By joining the community, businesspeople more easily promote his new product. Your new product can be offered to potential markets collectively with the product other community members. This method also allows businesses in the purchase of raw materials to address the problem of high production costs. With the purchase of raw materials collectively through community effort, the selling price of the product more competitive. One of the difficulties to pick up products in the market so that prices are high because of high production costs resulting from the purchase of raw materials in small quantities, “said Betsy in a talk show about SMESCO SMEs SMEs in the Food & Packaging Expo 2010 some time ago.
In order for your new product is received and began ogled the market, follow the advice Betsy in the Promotion:
Cooperative marketing with hotels
With members of the community effort, you can market the product along with a number of other products that vary by hotel. Of course, you also need to analyze the market, whether similar products are promoted through the hotel that you are targeting.
could be a means of product promotion. Contact PHRI, build cooperation promotion of products, so that your product can be marketed through a number of its member hotels, “suggested Betsy.
On a separate occasion, Cyprian Aoer, Executive Director of PHRI said PHRI opens the opportunity for businessmen to run the promotion of cooperation through its member hotels.
According to Cyprian, tourism also provides opportunities business promotion of local products. Hotel as one of the ingredients, can be a business partner businesses in the vicinity of the hotel stood. Moreover, if the product is raised local distinctiveness. This will be its own selling points as well as regional tourism promotion.
“Come over to the local hotel to bring product samples to discuss cooperation opportunities are right,” said Cyprian told Compass Female some time ago on the sidelines of a seminar about tourism.