Denmark Pavilion
Denmark certainly has emerged as one of the most promising international participation at Expo 2010. The design of the flag will be dynamic and colorful, as well as content will include a bike ride and various exhibitions. The general proposal of the topic “Welfairytales” – a mixture of English words that mean Welfare and fairy tale. With this proposal, the Danes show how nice it is the everyday at home and teach their achievements in raising the quality of life in general.
The building consists of a steel structure in a double spiral whose journey are circuits that interface between the interior and exterior. Since the theme of the Expo is life in the cities of Copenhagen chose to flag the hero and so recreate various experiences that this city offers, starting with the bike. The ramps will host an indoor cycle track, and the roof, whose highest point is 20 meters, will be a velodrome and will be covered with special material.
Visitors can tour the flag either walking or cycling, that will be available through some 1,500 city bikes. The facade that covers the Hall has a design that reflects the skyline of Copenhagen, at the same time it is dynamic because the shapes generated by the movement of pedestrians and bicycles that are inside. The restaurant is located on the roof of the building.
In the center of the spiral will be a pond with salt water brought from the Bay of Copenhagen. This is of significance because 20 years ago the bay was heavily contaminated, but has made an effort to purify it and now people can enjoy it. Also, the center of the pond will emerge the original statue of “The Little Mermaid.” The copper piece was created in 1913, will be at the entrance of the pavilion to welcome visitors.
In addition to the bike and the Little Mermaid, will seek to show other aspects of quality of life in Copenhagen, for example be natural or ecological enjoy a picnic. Not to leave out interaction with local culture, Denmark has a contest for Chinese artists. The top six sculptures will be exhibited in the pavilion, one month each.
The aim of the Danish participation is transmitted through different values of the communication of stories about everyday life in Copenhagen. This also contributes to an overall strategy for national branding. The Danes want to show their knowledge of urban development, and why not?, Exploring a business that another possibility that may arise.
The highlight of this pavilion is to be proactive and entertaining at once. The pavilion exposed to cycling as a way to enjoy Danish urban life, which extol the bicycle as a symbol of modern lifestyle and self-sustainable urban development. Traditions beyond showing the value of Danes is to contribute something to Shanghai.
Undoubtedly, this Scandinavian nation is now one of the most relevant in assessing the magnitude of the quality that some countries plan to manage their flag. They combine an attractive concept with an innovative design for the flow of visitors, intelligently define inner and outer areas, promote technological solutions Danish cities, and ultimately, help to immortalize the mermaid as a symbol of the city and country. Several objectives will be met through a well thought flag.
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