World Business Expo

Caused Panic and Expectation

Viral Marketing as a strategy to attract attention and generate excitement has proliferated becoming a growing trend as usual. But beyond its foundation as a publicity comes a new look associated with this type of action that could lead to unexpected side effects.

Internet has certainly been an “average driver” ideal for the propagation of such campaigns, viral messages and actions have sometimes gone from the anticipation and excitement to the alarm and even become a real “concern” transitory. We say temporary because eventually discover their estresijos always, the real objectives and goals of them. But until then, its effects remain the “chaos” in the form of a “viral transmission,” which sometimes spreads rapidly and unstoppable.

The fundamental objective to cause excitement certainly requires that the viral message meets certain indispensable elements. Including those aspects that lead to awakening our true interest and attracted all kinds of feelings into a false echo or unusual event or expectant.

They are not written or defined the moral boundaries or limits that should not be exceeded when trying to build this great expectation by using the viral marketing. But sometimes generated effects have caused real panic-induced psychosis and with messages and actions that have stood the true reality directly attacking the collective consciousness.

Source: www.puromarketing.com/7/6919/panico-expectacion-provocada-efectos-marketing-viral.html
image source: www.blogohblog.com/wp-content/pop/2007/12/viralmarketing.jpg

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