World Business Expo

Ideas to protect your business

We all have ideas throughout our lives. Some may be business ideas, and very few will be feasible and profitable ideas. “So when you think you have one of these great ideas, it is best to act according to the first rule of Humanism: protecting your family (and yours) and then go out to hunt,” said Mr. Flavio Soares, attorney technology and intellectual property, and Avila partner Soares Associates, and advocate and legal adviser for the aid program for entrepreneurs linktoStart Inle Foundation.

Mr. Soares is proposing five steps to protect your thing and then go out and hunt you success:

1. Make your idea tangible: Copyrights. Ideas are intangible, so it can not be protected. Entrepreneurs tend to recommend to write in detail in a document their idea as a process, a product or a service. Copyright protects the way in which it expresses the idea in detail, but be careful, do not protect the idea. So it is not always recommended and would be appropriate to seek advice from an IP professional.

2. Tangible Protection: Patent. After writing a document detailing all the features of your idea, you can not protect or copyright, would have to write in source code or algorithm to be used by a machine or computer. If the idea you can run a mechanical function in a particular machine or computer, the idea can be patented. To be patented, it is best professional advice on industrial property.

3. The name of the idea: The brand. Entrepreneurs often say that copyright and patent protects them, but still not completely protect your ideas. Why their ideas are incomplete: they must be marketable. The first step in selling any idea is to highlight it on the market. So you need a name, a name which is protected through the trademark registration at the national, or international community, as the prospect of having the business growth, and obviously, the initial budget.

4. Trade Protection: The hiring of know-how. The next step is getting the idea to be profitable. That is, develop the business plan, get backers, develop production and marketing. It is therefore advisable to protect themselves through contracts with partners, suppliers, customers and distributors. Entrepreneurs often forget that the most protective of their ideas is in the contracts they sign when they sell or exploit their ideas. If possible, it would be appropriate to sell the ideas through contracts include supply and support to enable a wider use over time.

5. Professional advice. The protection of ideas and its phases must always be subject to the review of one or more professionals who know the legal environment economic sector business idea, and know how to use the legal tools available to achieve your goal.

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